How to Write a Product Analysis


As new consumer products are developed, product analysis helps you and others understand how -- and how well -- a product works given the price, competition and context. Designers, industrial engineers, industry specialists and consumer advocates, such as journalists and bloggers, conduct product analysis. Writing product analysis entails assessing the product's function, conducting background research on the product and industry, and making an informed assessment and recommendation about the product's value and future in a well-organized report format.

Analyze

Choose a product to analyze. Either purchase a new product you already know will interest you or request a product from a distributor or the company for assessment; some companies give samples.
Gather the messages delivered with the product, such as the marketing and promotional materials as well as any information that a salesperson or website offers. Aim to grasp what the product claims to do through these messages and write them down.
Use the product as it is intended for use. Decide whether or not it does the what it claims to do. Use it in multiple settings and ways. Test further by giving the product to someone else and asking them to interact with it. Pay particular attention to the materials used, how they are shaped, formed and finished on the product. Record impressions and judgments about materials, durability, function and form on a notepad.
Take notes on the product's aesthetic, anthropometric and ergonomic functions of the product. Analyze the way the product looks, how it fits with people's bodies and how it integrates with existing objects in a given situation. For instance, a desk chair design may not be useful despite being comfortable or made from high quality materials if it fails to meet the average desk height.
Summarize your experience using the product and your judgment on how well the product fulfills its intended design in a sentence.

Research

Conduct background research on the industry segment. Go to a library or conduct an online search to gather details about the product including, but not limited to, the total number of households or companies using a product like this, competing products, industries producing this product, cost change or material change over time, ways that the product has been modified or migrated into other categories since its introduction to the market.
Research further competing products. Read reviews and product analyses written about these products and their benefits and deficiencies. Compare this to the noted benefits and deficiencies you assessed in the product you are reviewing. Consider documenting this information using a spreadsheet or chart.

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