Web designers create the site's layout, incorporate applications like shopping cart checkout tools, and create and integrate content such as graphics, text, sound animation and video. They also write programs in a variety of computer languages such as HTML or Javascript. Freelance Web designers also communicate regularly with clients.


Dreamweaver ®, part of Adobe CS6®, is industry standard for Web design professionals. Adobe offers a certification that validates to potential employers you have entry-level skills in Web communication. There is also a movement in the United States to create a Web design certification. Countries like Canada and Switzerland have already established successful design certifications.


Web designers should be able to communicate clearly with clients. A Web designer's job is to create a website that meets the client's vision and good Web design principles. Designers also need coding skills using such languages as Hyper Text Markup Language, or HTML; Cascading Style Sheets or CSS; Pre-Hypertext Processing or PHP; and Javascript. Throughout their career, Web developers must keep up to date on new tools and computer languages.


According to the Bureau of Labor Statistics, educational requirements for Web designers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate degree may be sufficient for webmasters who do not do a lot of programming. Some employers prefer Web designers who have both a computer degree and have taken classes in graphic design, especially when hiring designers who will be heavily involved in the website’s visual appearance.


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